CenturyLink unveiling plans to rename Qwest
By Andy Vuong
April 20, 2011
There's a new game in
town when it comes to communications providers, and CenturyLink
to spread the word.
CenturyLink has tossed the first pitch in the rebranding of the Qwest name.
The Monroe, La.-based company started displaying video-board and LED messages at Coors Field and other ballparks last weekend stating that "Qwest is becoming Century Link."
In early August,
the Qwest brand in its 14-state local- phone service territory,
which closed its acquisition of
When the merger was announced in April 2010, CenturyLink indicated it may keep the Qwest name for some large business and government products and services.
But CenturyLink officials later decided that the company would do away completely with the Qwest brand.
CenturyLink said more details would come soon "regarding venues that currently carry the Qwest name."
"Each venue and the terms of the related contract will be evaluated to determine the appropriate rebranding implementation," CenturyLink spokes woman Stephanie Walkenshaw said Tuesday.
provide details on when the Qwest signs atop the company's
former headquarters building at
At this time, she said, there are no immediate plans to make "significant changes" to the signage.
The naming rights and lease to the building expire in June 2012.
Separately, CenturyLink executive vice
president Stacey Goff disclosed two weeks ago that the company
had to work hard to keep its headquarters in
The remarks were
"To lose our
congressman (because of redistricting) a week after the merger
is embarrassing," Goff said, according to the News Star
Walkenshaw declined to provide details
about the factors CenturyLink considered in deciding to stay in
While CenturyLink insists it has the ability "to attract, develop and retain a stable and high- quality workforce" in Monroe, the four former senior-level Qwest executives who joined CenturyLink after the merger all remain based in Denver.